KOSSAA Partners Sanity Multi-Efforts, FRSC, VIO, KOTRAMA to Enforce Branded Vehicle Signage Law in Kogi State
Kogi State Signage and Advertisement Agency (KOSSAA) has engaged Sanity Multi-Efforts Limited and partnered security agencies to enforce lawful branded vehicle signage across the state in line with existing regulations.
The Kogi State Signage and Advertisement Agency (KOSSAA) has commenced a statewide enforcement framework for inscribed and branded vehicle signage, following the engagement of Sanity Multi-Efforts Limited (SMEL) as its technical partner for implementation and compliance monitoring.
The General Manager of KOSSAA, Mr. Osaseyi Richard, disclosed this in Lokoja on Wednesday, noting that the initiative is being carried out in collaboration with key enforcement agencies including the Vehicle Inspection Service (VIS/VIO), the Kogi State Traffic Management Authority (KOTRAMA), and the Federal Road Safety Corps (FRSC), Kogi State Sector Command.
According to him, the joint operation is designed to ensure lawful, coordinated, and orderly enforcement of vehicle signage regulations across the state.
KOSSAA explained that the exercise is anchored on existing legal and regulatory frameworks, including the Kogi State Signage and Advertisement Agency Law, which empowers the agency as the sole regulator of all mobile and vehicular advertisements in the state.
It also referenced provisions of the Kogi State Ministry of Transport Laws, which mandate VIO and KOTRAMA to apprehend and sanction vehicles operating without valid permits, as well as the Joint Revenue Board (JRB) communiqué of December 2025, which prohibits roadside revenue collection and unauthorised highway checkpoints nationwide.
The agency further cited Section 10(3)(r) of the Federal Road Safety Commission (Establishment) Act, 2007, which authorises the FRSC to support enforcement of road transport regulations, including compliance with signage standards during patrol operations.
As part of the arrangement, Sanity Multi-Efforts Limited, led by its Managing Director, Prince Dan Olaitan Dada, has been formally introduced as technical partner responsible for supporting verification and compliance processes. The firm will work alongside VIO, KOTRAMA, and FRSC to ensure that all branded vehicles meet approved standards and possess valid KOSSAA-issued permits.
The agency stated that enforcement operations will be conducted through approved inter-agency checkpoints rather than roadside roadblocks, in line with federal directives on revenue collection and traffic enforcement procedures.
Motorists and transport operators were advised to regularise all branded or inscribed vehicles through designated KOSSAA offices in Lokoja, council liaison desks across the state, or approved centres, including the office of the technical partner located at Former Chuks Plaza, opposite Moremi Restaurant, Lokoja.
Speaking on the initiative, Mr. Osaseyi Richard said the exercise is aimed at restoring order and ensuring compliance without imposing new taxes.
“This is not a new tax. It is the enforcement of existing law to bring sanity, order, and improve revenue generation for government while protecting legitimate businesses. The process will be professional, technology-driven, and aligned with the Ease of Doing Business policy,” he said.
On his part, the Managing Director of Sanity Multi-Efforts Limited, Prince Dan Olaitan Dada, stressed that the exercise is not intended to harass motorists but to ensure compliance with lawful standards.
“Our role is implementation, not extortion. If your branded vehicle is lawful, there is nothing to fear. If it is not, there are designated offices to regularise it. The goal is clear roads and lawful advertising practices,” he said.
KOSSAA confirmed that a technical harmonisation meeting will be held with all participating agencies ahead of full statewide rollout to streamline procedures and ensure uniform enforcement standards.